1. Information We Collect

We may collect and process the following types of information:

• Personal Information: Name, email address, phone number, shipping and billing address, and payment details.
• Account Information: Login credentials, preferences, and order history.
• Technical Data: IP address, browser type, operating system, referral source, and pages accessed on our Website.
• Usage Data: Information on how you interact with our website, including time spent on pages and click patterns.
• Cookies and Tracking Data: Information collected through cookies and other tracking technologies to enhance your browsing experience.

2. How We Use Your Information

We use the collected information to:

• Process orders, deliver products, and manage payments.
• Provide customer support and respond to inquiries.
• Improve our Website, services, and user experience.
• Send promotional communications (only if you opt-in).
• Comply with legal obligations and protect our rights.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you explicitly agree to the processing of your data.
• Contractual Necessity: To fulfill our obligations in providing services to you.
• Legitimate Interests: To improve our services and protect our legal rights.

4. Sharing Your Information

We may share your data with:

• Service Providers: Third parties that help us operate our business, such as payment processors, delivery partners, and IT service providers.
• Legal Authorities: When required by law or to protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

5. Your Rights

Under GDPR and applicable data protection laws, you have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for processing your data.
• Restrict or object to the processing of your data.
• Data portability (receive your data in a structured, machine-readable format).
• Opt-out of receiving marketing communications.
• File a complaint with a supervisory authority.

To exercise your rights, contact us at info@ecomxpert.co.uk. We will respond to your request within 30 days.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and regular security audits. However, no system is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. The criteria used to determine the retention period include the nature of the data, the purposes for which it is processed, and legal requirements.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.